The designer exited the London Fashion Week schedule, took stock, then made a radical action – went straight to the consumer, cutting all wholesale clients except for two: Net-a-Porter and the soon-to-launch Style.com.
That those two retailers are e-tailers is telling, because Williamson simultaneously shuttered his store in London to channel almost all of their in-house sales efforts through their own MatthewWilliamson.com e-store.
The man himself was away shooting his furniture designs (another new venture) today, but his artistic director, Georgie Macintyre, showcased a womenswear collection that observed all the jet-set-boho-deco codes of the house.
A monochrome maze jacquard on tailored pants, a long split skirt, and an embellished bomber provided the hard edge to contrast wide-sleeved, toucan-embroidered silk caftan smocks; a multicolored marble-print shirtdress; and a miniskirt in rich tiers of tuft and bead.
Matthew Williamson women want what they want—what’s changed is how they want to get it. So Williamson changed with them. This collection, naturally, is pretty much all available for sale already.