Laidback elegance by Claudie Pierlot

Parisian, a carefree chic and a mischievious rebel…

The real name of the designer is Claude. She was born in 1947, in Troyes, France and her husband Daniel Pax described her as a rebellious child of a strict family. When Claude was 17 she and Daniel escaped to Paristo start a hippie life of the 60s.

Funny, but never a snob according to her husband, Claude spend time with her friends Kenzo, Montana, Castelbajac. A queen of the 90s, she reintroduced the best-sellers: baby doll dress, mariniere, col Claudie.

Incarnation of a femme nature Claude once said that glitz or seduction does not have appeal in her designs:

Je n’aime ni l’epate ni les relations de seduction

In 1984 Claude launched her brand opposite to the trend of the time – natural, fluid, feminine. Falling gravely ill in 2009 Claudie sold the brand to the group owning Maje and Sandro (currently SMPC). Claudie Pierlot is sold at 160 independent shops around the globe and in March was acquired by Shangong Ruyi.

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