Balenciaga and mytheresa.com tourists film

Creative director Demna Gvasalia fuses that inherently Balenciaga balance of innovation and elegance with his own avant-garde touch.

mytheresa.com, the iconic French fashion house Balenciaga and director Danny Sangra met in Paris to collaborate on a second exclusive fashion film. ‘Tourists’ tells the story of a somewhat unusual sightseeing tour, ending in the Parisian catacombs.

The much-talked-about arrival of Demna Gvasalia as creative director of Balenciaga had the air buzzing with anticipation as the models took to the runway to debut his first collection for the storied Parisian house. Starting from the beginning, Gvasalia spent months researching in the archives to perfect his modern take Cristóbal Balenciaga’s signatures. The outerwear is designed to be worn off-the-shoulder for an avant-garde twist on the traditional blazer and ski-jacket silhouettes. To temper the impeccably tailored designs, there were easy-to-wear knits with equally contemporary cuts. Who could forget those gorgeous floral-printed dresses? Not us – we’ll be styling ours with a pair of the iconic platform boots for an unmistakable, runway-worthy look.

In August 1937 Cristóbal Balenciaga opened his first Parisian couture house, but it wasn’t until after the Second World War that his incredible design talent really came to light. In 1951 the Spanish-born couturier created a brand-new silhouette, broadening the shoulders and removing the waistline. He continued to innovate with shapes that the world had never seen before, creating the likes of the tunic dress and kimono coat. Original Balenciaga haute couture creations are still considered masterpieces today, in particular the sculptural pieces produced throughout the ’50s and ’60s. Cristóbal Balenciaga died in 1972, but his legacy and firmly established design codes live on in the house as we know and love it today. Under the ownership of the Gucci group and with Demna Gvasalia at the helm, Balenciaga continues to be one of the most iconic and influential fashion houses in the world.

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