PUMA brand ambassador The Weeknd entered into a creative collaboration with the brand with the launch of IGNITE Limitless footwear.
Release of the IGNITE Limitless video feature Abel walking around town with the new sneakers. The German brand presents IGNITE Limitless suited for city living, it is stylish, comfortable and ready for both casual wear an a workout.
One of the highlights of the sneaker comes from the shoes GNITE FOAM midsole, it also has Puma’s superior cushioning, forefoot strap, and four-way strech neoprene clamshell construction.
IGNITE campaign also launched city run series across the globe including Tokyo, Cape Town, Havana, Mexico an many more.
Watch Globalist exclusive video for Puma #IGNITEDXB campaign in Dubai, at one of the most iconic locations Meydan Bridge.