New brand Alilia launches Summer 2017 & Ramadan collection

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New brand Alilia launches Summer 2017 & Ramadan collection
Alilia 4

New brand Alilia launches Summer 2017 & Ramadan collection
Alilia 12

New brand Alilia launches Summer 2017 & Ramadan collection
Alilia 20

New brand Alilia launches Summer 2017 & Ramadan collection
DOMONICA 1

New brand Alilia launches Summer 2017 & Ramadan collection
SAMARA 1

Somewhere between Maje parisian elegance and Ellie Sab silks and embroidery a new brand Alilia launches its unique collection.

The pieces feature colourful dress prints, lots of lace, open shoulders and boho-chic style in unison with Dubai style necessities. The cuts are comfortable and elegant, while Ramadan dresses transpire feminine cuts and glamour.

Established in 2016, Alilia launched with the philosophy that fashion should know no time. The brand is based on creative designer Ali ́s eclectic life journey, who has collaborated with some of the leading fashion houses throughout Europe.

According to brands designer Ali:

“Alilia is a brand that evokes feelings of freedom, memories, creativity and love. The passion and emotion put into every detail results in collections full of timeless pieces. I don’t see fashion in individual shapes and forms. I see women who know they are all unique and will let their story be told with Alilia.”

The Swedish based brand has their online shopping platform launched along with mid­‐high end affiliates and is available across Europe, US, Asia and for the first time in the Middle East.

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